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A women’s clothing brand whose Redcliffe following grew through mothers groups, Facebook communities and group chats is about to open the doors to its first-ever bricks-and-mortar store, and locals will find it hard to miss, sitting right on the esplanade.
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The Lullaby Club is opening at 177 Redcliffe Parade on 29 May. It is the brand’s first physical store anywhere, and according to founder Marisa Taschke, the choice of location was never really a question.
“I started The Lullaby Club because I believed women deserved better. Better fit. Better fabric. Better design that actually thought about what a woman’s body goes through and what her life looks like day to day,” Mrs Taschke said on the brand’s website.
That idea found its early audience right here on the peninsula. The brand says the Redcliffe community was wearing and sharing its pieces before it had really established itself as a brand, passing it along through school runs, brunch catch-ups and hospital visits.
For Mrs Taschke, opening the store goes beyond a business milestone. “It is personal. It is the brand coming back to the place that made it and saying thank you in the only way that really means something. By showing up,” she said.
It is also a family operation. Mrs Taschke’s sister serves as general manager, and both were born in the Moreton Bay region, having lived in Redcliffe for many years before relocating to Burpengary.
The range on offer spans AU sizes 6 to 26, with styles designed for pregnancy, breastfeeding and postpartum life, alongside everyday wear for women who want to get dressed without a fuss. The store will also stock complementary brands, including Made to Milk, an Australian breastfeeding support label.
The store sits on Redcliffe Parade with street parking available out front. Trading hours are Monday to Wednesday, 9:00am to 4:30pm; Thursday, 9:00am to 7:00pm; Friday, 9:00am to 4:30pm; Saturday, 8:00am to 3:30pm; and Sunday, 7:00am to 2:30pm.
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For the opening weekend, the brand is offering a free Lullaby Club tee with purchases over $200, a free in-store photo booth for those spending more than $100, and complimentary canned coffees and matchas from Sunny Side Cafe for the first 50 customers.
Published 21-May-2026
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