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The Lullaby Club, the women’s clothing brand started by Moreton Bay mother and daughter Kevina and Marisa Taschke, has opened its first stand-alone store at Redcliffe, with queues stretching along the esplanade from early morning.
The opening on 29 May drew mums with prams, friends and loyal customers who had followed the brand online for years, lining up opposite the Redcliffe Jetty for what the founders have described as a homecoming rather than a launch. Sunny Side Cafe handed out free canned coffees and matchas to the first 50 through the door.
For a brand that grew because Redcliffe women wore it, talked about it and shared it before it had a name anyone outside the peninsula recognised, opening here first was never really a question.
How it all began in pregnancy
Marisa Taschke was pregnant with her second child when the idea for The Lullaby Club first took shape. She and her mother Kevina, both born in the Moreton Bay region and raised at Redcliffe, saw a gap that the existing fashion market wasn’t filling: clothing that was beautiful and practical at the same time, designed for women who were pregnant, breastfeeding or simply navigating the pace of everyday life without wanting to sacrifice how they looked doing it.
What started as a home business has grown into a national fashion brand stocking sizes 6 to 26, built largely through community word-of-mouth. The Taschkes are now based in Burpengary, but the brand’s roots have always been in Redcliffe.
“The Lullaby Club started from our shared love of fashion and a desire to create something that really supported women, especially mothers,” Marisa says.
“We saw a gap in the market for pieces that were both beautiful and practical, something you could feel confident in while also being comfortable, whether you’re pregnant, breastfeeding, or just navigating everyday life.”
A deliberate return to Redcliffe
The store sits directly opposite the Redcliffe Jetty on the esplanade, one of the most recognisable stretches of the Moreton Bay waterfront. Street parking is available out front.
The location was chosen deliberately. “This is the community that supported me from the very beginning,” Marisa says. “It felt right that this is where our doors open first.”
The brand’s opening weekend included a series of promotions and celebrations, with local businesses brought in alongside The Lullaby Club to mark what the Taschkes have treated as a community event rather than a retail opening.
Find the store
The Lullaby Club at 177 Redcliffe Parade is open now. Further details on trading hours and the current collection are available here.
Published 1-June-2026
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