Redcliffe Agent Brews Success with Unconventional Marketing Strategy

This Redcliffe agent has an unconventional marketing strategy. Have a cup of coffee and check it out.



Cherisse Morgan, director of Morgan’s Mortgages, decided to diversify her business strategy a year ago by transforming the front office of her Redcliffe premises into a café. This innovative approach has helped her connect with the local community and brought in a new wave of clients.

Photo Credit: Morgan’s Mortgages

Morgan, who launched her brokerage three years ago after a stint at Aussie Home Loans, initially focused on attracting first-home buyers through social media platforms like TikTok.  However, she noticed a significant lead drop as interest rates climbed, squeezing first-home buyers out of the market.  Determined to overcome this hurdle, she decided to take the bold step.

Morgan acknowledged that while leads were plentiful when interest rates were low, the changing market forced her to explore new avenues for attracting clients. This challenging situation prompted her to consider alternative strategies, which led to her establishing a coffee shop.

Photo Credit: Morgan’s Mortgages

Offering a unique incentive,  Morgan’s Mortgages provides new home loan customers with six months of complimentary coffee.  This strategy has proven to be a masterstroke, attracting a different demographic than her usual social media audience.  While TikTok generally brings in younger clients in their 20s and 30s, the coffee shop has drawn in older clients, particularly those interested in investment properties or refinancing existing loans.

According to Morgan, Redcliffe has a more mature demographic. The coffee shop allows her to connect with established couples and other individuals who might not be as active on social media. Morgan emphasised the coffee shop’s significant return on investment, highlighting its success in generating numerous leads.

Photo Credit: Morgan’s Mortgages

The coffee shop’s success has inspired Morgan to expand the venture by adding food to the menu. She plans to rebrand the café while maintaining its connection to her brokerage to ensure her mortgage broking brand remains distinct. Free coffee will still be offered to mortgage clients.



Looking ahead, Morgan has ambitious plans for her brokerage. With a loan assistant and a virtual loan writer already on board, she aims to grow her team. Morgan expressed her desire to expand her team by recruiting additional brokers.

Her focus is cultivating a robust lead pipeline to sustain a growing team and foster a successful brokerage. With her innovative spirit and dedication to her clients, Morgan is well on her way to achieving her goals.

Published Date 17-October-2024